Why Online Reviews Matter in E-commerce 2022: A Complete Guide

In a world driven by digitization, consumers are increasingly resorting to online shopping to save time and effort. However, as the focus has shifted from brick-and-mortar stores to e-commerce stores, building the trust factor of the customers has become crucial. When a consumer wishes to make an online purchase, the first thing that comes to their mind is the credibility of the products/service. In such cases, online reviews become the most powerful indicator that the consumers consider to determine whether to engage with a business, product, or service. Positive reviews can catapult the e-commerce business, whereas negative reviews can tarnish its reputation irreparably. 

Hence it is important to cultivate and monitor online reputation through positive reviews and testimonials. In this guide, we will take you through some of the benefits of positive online reviews for your e-commerce store!

Benefits of Positive Online Reviews and Testimonials for your E-commerce Store

As per research studies, around 90% of consumers stated that positive online reviews played a crucial role in their buying decision. Given the fact that positive reviews and testimonials play such an indispensable role in the e-commerce industry, here are some benefits that you can take note of – 

• Drives Sales

One of the most prominent benefits of positive product reviews is that it helps drive sales. It is a psychological phenomenon whereby reading positive reviews from other people who have made similar purchases drives confidence in buying that well-reviewed product. A recent survey states that the conversion rates increase by 380% in cases where the online reviews are placed before “high-priced products”.

• Helps Build Trust

One of the key factors that determine the success of an online business is the trust of the customers. It is important to build trust and credibility, and one of the many ways to do so is through online reviews and testimonials. A research study indicates that around 63% of consumers are likely to buy products online based on reviews.

• Helps in SEO Efforts

Ranking higher on SERP is one of the most important goals of e-commerce businesses. An SEO-friendly website, not only ensures better engagement but also helps in lead conversion. Online reviews on the e-commerce website, helps acheiving this goal without much effort. This is because most customers end up using keywords, such as the name of the product/service in their reviews, which simply adds more content on the internet associated with your store.

• Aids Customer’s Buying Behaviour

As we mentioned earlier, customers resort to online reviews to buy products online. Reviews act as a key to their decision-making process, helping customers get a better idea about the product/service.

How to Maximize The Benefits of Online Reviews

Well, now that you are aware of the many benefits of online reviews, in this section, we help you leverage these benefits to your maximum advantage – 

• Increase your Brand Awareness – 

Increasing your online presence can do the trick of generating as many online reviews as possible. It is important to have your brand’s presence on the various social media platforms, which would in turn lead to reviews across many sites.

• Target the keywords for your brand – 

Study the reviews of your existing customers, and chunk out the keywords and phrases most commonly used by them, to use in your SEO campaigns.

• Highlight Positive Online reviews through PR and campaigns – 

It is very important to highlight the positive reviews through press releases or influencer marketing. It helps ensure a strong brand reputation.

Key Takeaways

While online reviews play a crucial role in building the credibility and trust of your e-commerce store, it is important that your employ good tactics to generate online reviews. Make the process of submitting feedback and reviews easier for your customers. For instance, include links to Facebook reviews, Google my business, and such to help customers leave a review without any hassle. 

We hope that this article has helped you understand the power of online reviews. Get your digital marketing game strong and make the most of your online reviews, by teaming with us at Kloc Technologies. Our team of experts will help leverage these reviews to your maximum advantage.