Ultimate Guide to Hire A Perfect ECommerce Consultant for Your Business
In a world where the digital economy is booming year after year, having an online presence is as essential as having an innovative product or service. With more and more customers resorting to online shopping, it is almost impossible to view the world without eCommerce. Thus, most businesses today have their e-commerce website on platforms like Shopify, BigCommerce, etc. However, to set up a successful eCommerce business you need to stand out from the crowd, take advantage of the many benefits that these custom online retail e-commerce platforms offer, and increase your revenue. But the question is how do you achieve these? Well, hiring an eCommerce consultant or an expert in any particular e-commerce platform like Shopify Expert or WordPress Developer is an effective way to build scalable and efficient solutions.
But have you ever hired an eCommerce consultant before? If not, then there are certain critical elements you need to consider before hiring an expert. So to help you make a more informed decision, we have compiled this guide to help you hire the perfect eCommerce consultant for your business.
Who is an eCommerce Consultant?
In today’s modern and dynamic business landscape eCommerce consultants play an increasingly important role. They offer a variety of services that primarily focus on analyzing eCommerce stores, evaluating positions within business markets, and helping store owners to achieve their goals. eCommerce consultants also offer advisory services for the growth and management of the eCommerce business.
Why Hire an eCommerce Consultant?
eCommerce consultants have the right skills and mindset to offer recommendations on how to improve your sales and generate more traffic. Moreover, they have a deep understanding of key digital marketing trends, including search engine optimization, blogging, online branding, social media marketing, content marketing, and other such marketing strategies that can be used to promote a product. Besides, hiring an expert for your eCommerce business can have the following benefits as well –
- Get an unbiased external perspective-
Most of the time when you are so involved in the day-to-day activities of your e-Commerce business, it becomes hard to think out of the box. While the horse’s vision certainly helps you stay focused on your business, it may lead to missing out on opportunities since you are not able to view your business from different angles. Hence, this is when an eCommerce consultant comes in as a savior, giving an informed and unbiased outsider’s opinion to broaden your perspective.
- Get more time for your core business growth –
Outsourcing processes and tasks in business is a great way to make room to focus on more important and impactful tasks. Thus, hiring an eCommerce consultant can give you the ease of mind, and more time that you can invest in growing the core of your business.
- Helps to Boost Sales –
An eCommerce consultant can help you realize ways to optimize your eCommerce business’s cash flow. This can revolve around offering digital marketing solutions, social media strategies, eCommerce platform recommendations, and other crucial business needs which are critical for running an efficient business and thereby boosting online sales.
How can eCommerce Consultants Help You Grow Your Business?
An eCommerce consultant specializes in many areas, but here are a few of the challenges in your business for which you may hire an expert –
- Optimize your conversion rate –
To optimize your eCommerce store’s conversion rate you need to enhance the user experience (UX). To put it simply, you need to create a seamless shopping experience for your customers. Ecommerce UX refers to the overall experience of a visitor who is visiting your online store, right from the first visit until they make it to the checkout page. A poor UX can leave your customers frustrated, while a great UX can persuade them to eventually make a repeated purchase. Here is when an eCommerce consultant can audit your site’s UX, and help you identify the areas that need conversion optimization.
- Enhance customer acquisition –
Customer acquisition is one of the top goals of an eCommerce business. However, reaching out to new customers can be difficult as it requires constant churning of ideas to tap into new markets and audiences. However, an eCommerce consultant can bring fresh ideas and strategies to the table which can help enhance the customer acquisition process.
- Choose which products to sell –
Ecommerce consultants can help you with your eCommerce development, identify new product opportunities, or improve existing products. They can offer expert opinions on existing products, as well as new product ideas. Moreover, an eCommerce consultant can look at your pricing strategies, and suggest ways in which you can boost your profit margins.
Estimated Cost of an eCommerce Consultant
The cost of hiring an eCommerce consultant varies depending on the size and scope of the project, the location of the consultant, and your industry. Moreover, factors like the years of experience of the consultant, and their proven results in recommending e-commerce solutions are also going to impact their pricing. However, some eCommerce consultants may charge a flat monthly retainer fee in exchange for a set number of hours or deliverables.
Wrapping up – How can Kloc Technologies Help?
With 15 years of experience in successfully serving clients across the eCommerce industry, we at Kloc Technologies have gained a deep understanding of the eCommerce business tenets. We are backed by an experienced team of eCommerce consultants, and web developers, who are here to empower organizations and individuals to innovate, invent and inspire with their technical brilliance, and industry experience. So get in touch with us to discuss this further!