Ecommerce is a booming industry, but yet consumers are reluctant to purchase products through the screen. Earlier, when customers visited brick-and-mortar stores, the customers got to touch, feel, and try the products in person, and thereafter make their purchase decision. But online shopping has changed the way consumers shop. Although digitization has made shopping more convenient, customers may be hesitant to purchase products from an unfamiliar store without any trial. As a result, a lot of eCommerce businesses have suffered many missed opportunities.
However, Shopify has brought a game-changing feature on its platform – “Try before you buy”. And this newest release is all set to give amp up the customer experience, by helping them make an informed purchase decision. Moreover, this feature is a great marketing strategy that is likely to increase sales for your Shopify store. Thus, we have compiled this brief guide to help you understand this newest feature of Shopify from scratch.
What is Try Before You Buy?
Try before you buy is the newest feature on Shopify which allows you to ship orders to your customers before collecting the payment. This means you can charge your customers after they have had the opportunity to try your products. The trial period can last for 3-7 days depending on your store’s policy. To avoid any loss of opportunity, customers provide their payment information upfront to ensure you receive the payment at a future date. The payment information is securely stored in the platform throughout the pre-purchase experience.
Benefits of Try Before You Buy Option
Adding the try-before-you-buy option to your Shopify store is indeed a great marketing strategy. And the following are the ways in which it can benefit your business –
- Enhance customer experience
Customers are reluctant to purchase a product that they have never seen, touched, or tried in person. However, offering a “try before you buy” option can remove this reluctance, and eliminate a major disadvantage of online shopping.
In today’s highly competitive eCommerce environment, customers place a high value on convenience and flexibility. With the try, before you buy option, the customer’s shopping experience gets convenient, and you can build trust and satisfaction in the process.
- Boost conversions
While running a small or medium-sized business, you need to find a way to differentiate your brand from the immense competition in the marketplace. And the try, before you buy option, gives your customers an easy way to compare your products to others in the market. The comparison can not only help them make a better purchase decision but also build trust and satisfaction with your brand in the process. Offering a try-before-you-buy option can help you increase your sales as well as the customer’s lifetime value.
- Increase your customer base
Customers may be hesitant to purchase from a new business if they have not received any recommendations for it, or tried its products. However, the try-before-you-buy option alleviates many of these concerns, as it gives your customers a first-hand experience with your products.
Moreover, there is no financial risk or commitment involved, which persuades the customers to try your products and form their opinions about them. Hence more and more companies are taking advantage of this purchase option on Shopify to attract more customers.
How to Get Started with Try Before You Buy Option on Shopify?
Here are some ways in which you can kickstart the try-before-you-buy option on Shopify –
- Download the try-before-you-buy app –
Simply install the try-before-you-buy app from the Shopify app store. Once you have completed the setup process, you will be able to see the trial details in the purchase section of your product pages. From here you can add the details about your trial period, and the customers can see this information in the order summary when they checkout.
- Build your custom try-before-you-buy solution –
Shopify has introduced try-before-you-buy APIs and tooling which makes it easier for partners and developers to build new customer experiences within the Shopify checkout.
Key Takeaways
Need help with launching the try before you buy option for your Shopify Store? Well, we at Kloc Technologies have got you covered. Our team of experienced developers can help you build custom solutions, within your Shopify store. So get ready to give your customers more flexibility, and amp up their shopping experience. Get in touch with us today!
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