In this highly competitive world, where every business is switching to digital marketing, building your own brand may seem to be a daunting task. Building a unique brand, and boosting brand awareness is difficult, yet a fundamental process of the marketing plan. However, the process of building brand awareness has become a lot easier with the use of SEO strategies. Search Engine Optimization (SEO) has played an indispensable role in improving the user experience, and brand exposure. So if you are eager to know how to use SEO to build your brand, this article is just for you! We have compiled effective ways in which you can boost your brand exposure, and strengthen your position in the marketplace!
Ways of Using SEO to Build Brand Awareness
If you wish to supercharge your brand exposure efforts, you need to target the right audience, at the right time, with the right content. And this is where SEO comes into the picture. SEO helps to optimize the critical elements of your website, which in turn helps you boost your rankings and achieve greater brand awareness. Here are a few ways you can use SEO in your brand strategy –
- Content Marketing –
Content marketing is not limited to publishing blog posts, and case studies. In order to engage your audience, you can create content in the form of e-books and infographics videos, podcasts, webinars, and other creative pieces. However, publishing valuable content on the website on a consistent basis is one of the most effective ways to increase your ranking on search engines, and build brand awareness. Content marketing helps you to build trust with your audience, while educating your consumers, and informing them about your products and services.
- Identifying relevant keywords –
Merely creating engaging content is not enough to increase your website traffic. The content has to be relevant, engaging, and optimized in order to rank higher on the search engines. So what helps the content to rank higher? Well, it is a set of relevant phrases and long-tail keywords. Hence, it is important to optimize your content with appropriate keywords, which is rather an organic way to boost rankings. Content needs to be optimized both for its on-page and off-page elements with targeted keywords. We have listed the following on-page elements with relevant keywords that can help you enhance your brand recognition –
- Page title
- Headers and subheaders
- Meta description
- Body paragraphs
- Image alt text
- Image file names
- Link-building strategy –
Backlinking is some of the top-three ranking factors on Google, but still, 66% of web pages do not have a single backlink. Backlinking helps to boost organic search traffic your website receives from Google and also boosts the rankings thereby increasing the brand awareness online. Some of the ways in which you can kickstart your link-building strategy are –
- Curate and pitch guest blog posts to relevant websites in your niche with links to your site or you can have people guest post on your site, provided they have an authoritative presence online in a related niche.
- Fix all the broken links on your website and on external site that links back to your website.
- Find your brand mentions across the web, and request a backlink
- Target your niche audience –
In order to raise brand awareness, you must first identify your target audience, the set of audiences who are the most interested in your offerings. It is important for you to satisfy the search intent, and create a seamless online experience for your core audience. You can do this by curating valuable content on relevant topics, and optimizing it with the right keywords for your specific niche.
- Use local SEO –
If you wish to raise brand awareness locally, you can use local SEO to help optimize your online presence to gain traction within your area. You can simply localize your content by targeting the search intent of the people nearby in order to show up for local searches.
Brand awareness is a crucial element of any marketing strategy. We hope this article has been informative and helpful. However, if you are looking for professional guidance to drive your marketing efforts or per se increasing your brand awareness, look no further. We at Kloc Technologies have an experienced team of SEO experts, who can help build your brand journey.