With the ever-increasing competition for the upcoming Black Friday Cyber Monday, retailers are pushing themselves hard to attract new customers and boost up their sales but only the smart ones have taken up this strategy that Indeed, new buyers are important but it is equally significant to keep the existing ones happy. This not only builds the goodwill of the store but also contributes a major portion of sales. Here are some tips to ponder on.
Importance of Black Friday & Cyber Monday
Black Friday is a crucial day for retailers in America and a lot of other countries since the following day is Thanksgivings day black Friday turns out to be the busiest day of the year for the retailers. For a decade it has been recorded as the day where people spend the most in America.
Coming to the topic of Cyber Monday is also known as the blue Monday is the following day after Thanksgiving. It was more or less created by online retailers in the year 2004, it was noticed that the day next to Thanksgivings a huge percentage of people bought online products. So, from the next year, they named that day Cyber Monday which also presents a great opportunity for new online retailers as they can expect high sales on that day.
Art of giving & receiving
Everyone likes freebies, and the holiday season is all about giving and receiving. Send them freebies like their favorite playlist, a ticket to see a movie, coupons, their favorite bottle of wine, customized mug, hamper, shirt or notebook, or offer a free month of service the following year.
Contrary to the belief that ‘thank you’ notes are old-fashioned and out-dated, it’s still as effective as ever. It adds some personal touch.
This Festival go out of your way and write a thank you note to a customer. Include personal greetings along with the customer’s name, Be clear about why you’re thanking them (loyal service, purchase of a product, or simply referring a friend to you), Leave your business card out, remember, it’s about them and not you.
The Credit trick
You could decide to write a blog post dedicated to the customer, or include a shout out to them in your email newsletter or on social media. Post their picture on your page, write a bio or a case study. Surprise a highly engaged customer with a free product and watch their reaction.
Depending on your business, you may be able to offer a value-added service or resource. It needn’t be anything big, just as long as it adds value to the customer experience. Maybe a complimentary tutorial, webinar, or even a trial session of something new you’re adding to your service roster could express your gratitude for their loyalty.
Did you know that it costs five times as much to land a new customer as it does to keep an existing one? Hence, this festive season, delight your customers and turn them to be loyal customers.
(Black Friday & Cyber Monday are the days where you can either create an image for your company or destroy it. So focusing on making sure that your customer gets all they need is quite important)
