Are you a startup with a shoestring digital marketing budget. Do you want to test the waters before investing heavily into digital marketing. Here is a list of FREE digital marketing tools that can get you up and running without burning a hole in your pocket.
Google Analytics is without a doubt the world’s best-recognized free web analytics tool and rightfully so. It has helped millions of business analyze their web traffic and slice and dice the data easily. It has multiple analytical features and integrates seamlessly with any platform by simply embedding a snippet in the code. It provides insights into mobile and web traffic and helps fine tune the online marketing accordingly.
Keyword Planner is a combination of Google AdWords Estimator Tool and Keyword Research Tool. It is a great starting point for keyword research. It provides multiple metrics pertaining to keywords and also focuses on a keyword traffic volume and competitiveness. You can search for relevant ideas pertaining to a keyword, assess performance of a keyword or try creating long-tail keywords by combining options. It also has a free AdWords tool and also best seo tool for which the keyword planner helps in selecting competitive bids. So, it is a great tool to help you navigate your way through the world of digital marketing and online advertising.
Hootsuite is one of the evangelists in the social media marketing world. It integrates most of the popular Social Media platforms. It helps businesses execute a consistent social media strategy across platforms through a single Hootsuite dashboard. It also helps businesses measure their social ROI through real time analytics and take informed decisions regarding the social media strategy. The FREE version of Hootsuite, which is great for entrepreneurs, permits users to connect and manage up to three social media profiles and comes with a 30 day risk free trial.
Boomerang is an unique email marketing service that is available as an effective plugin for Gmail. It allows you to monitor your email marketing campaigns easily. You can plan and schedule your digital marketing campaign or emails so they hit your target consumer’s inboxes at a convenient time. You could also set up the “boomerang” effect where you could have outgoing emails sent back to you if you haven’t got a reply from the recipient thus making it easy to follow-up. You can also move emails in and out of your inbox based on a date so you can keep your mailbox uncluttered but keep yourself informed about important tasks. It is fully compatible with Android and iOS so you can use Boomerang on the go. In essence, Boomerang for Gmail is an amazing marketing tool that allows you to have full control over when you send and receive messages and this can be very useful for connecting with customers.
Simply Measured is a digital marketing tool that can be used by businesses of any size – be it a startup, a SME or a large corporation. It provides social media analytics that drives business results. With Simply Measured, you can get the most comprehensive social media insights across channels to impact your entire marketing funnel. It helps you understand your audience’s interests, influence, interactions and intent. Armed with this information, you can devise a digital marketing strategy that gives you the best return on investment. Identify the social content that activates your audience, write content that makes sense for your audience and unify data across channels so you can compare the effectiveness. Depending on your needs you can simply use any of the free digital marketing tool here or talk to their sales representative to get a customized quote with good discounts.