Do you have your online store with Shopify 2.0 theme all set? If, yes then half of your task is done! Ask us about the other half? Well, the second half for most small businesses involves spreading the word about their brand through digital marketing. While it may seem to be a daunting task to be able to reach the target audience while keeping a track of your budget. But, the good news here is that with the right marketing strategy, you can ensure good traffic and positive leads for your Shopify 2.0 website.
Although a comprehensive marketing strategy is unique to each business setup, its goals, and products. However, we have curated this guide, which comprises marketing tips and tactics you can employ for your Shopify 2.0 website. So go ahead and give it a read!
8 Best Marketing Tips and Tactics for your Shopify 2.0 Website
Every e-commerce store’s marketing strategy is designed to increase traffic and conversions. However, it is common to observe that reaching the right set of audience or generating positive leads, can be a challenging task, despite putting together a basic strategy: Hence, we have put together an overview of effective marketing tactics and e-commerce tools to help you seamlessly implement each approach:
SMS Marketing:
According to studies, around 90% of text messages are opened and read. Hence, SMS Marketing proves to be the fastest, most effective, and most affordable way to reach your target audience and drive sales. Just like email marketing, SMS is an owned marketing channel, whereby you can broadcast your message.
Email Marketing:
According to a research study, email marketing contributes around 24% of the revenue. Thus, it is one of the most effective marketing channels at your disposal for making sales and generating repeat customers. To get started with an effective email marketing strategy, you must actively promote your newsletter, blog, or any other email capture efforts to get as many subscribers as you can.
SEO:
According to a research study around 35% of the online traffic and 33% of the revenue is generated through the search engine result pages. So, if you wonder how exactly you rank high on the search engine result pages(SERP), it is through search engine optimization (SEO). To get started, you must use the marketing analytics tools to optimize your website. You can curate an on-page and off-page SEO strategy to ensure positive results.
Content Marketing:
“Content is the king” you may have heard this time and again, but have you wondered why is that so? Well, if we are to put in numbers inbound marketing tactics like content marketing generates 3 times more leads than an outbound marketing strategy. In today’s marketing world, businesses have become creators and producers and are finding new ways to approach content and engage with their audience. Content-type can involve any of the following types –
- Blogging
- Webinars
- Newsletters
- Videos
- Audio
- Infographics
- White papers
- Contests and giveaways
- Forums
- Podcasts
- Live streams
Referral Programs:
Word-of-mouth remains to be a classic marketing tactic that never disappoints. This is because most customers turn to their peers for trusted information about brands. A well-devised referral program ensures that your current customers refer your business to new ones and so on! Although referrals can happen naturally, most businesses use a dedicated referral system to increase awareness and sales predictably.
Offering Personalization:
Hyper-personalization is the key to ensuring optimum user satisfaction and thereby driving more sales. Businesses can use behavioral data, and thereby personalize the experiences of each visitor, according to their past actions and preferences.
Loyalty Programs:
While targeting a new set of audiences is always fruitful, it is equally important to focus on customer retention. According to studies, around 22% of the revenue is generated through return customers. So, how exactly do you ensure customer retention? Well, one way is to reward your loyal customers through a customer loyalty program. There are ample ways to benefit from a customer loyalty program. The idea is simple, give customers extra incentive to make a purchase and then keep your brand on top of their mind through repeated automated reminders.
Host Giveaways and Contests:
While the tactics we suggested up until now, are more of a long-term strategy. But in case you are looking to give a short-term boost to your business, this marketing tactic works great – Hosting giveaways and contests. With contests and giveaways, you can quickly drive more traffic to your store by offering exciting prizes in exchange for your customers’ participation. Rewards are powerful incentives for getting both current and new customers to visit your store.
Key Takeaways
As we mentioned earlier, a comprehensive marketing strategy is beyond the coverage of an article. It is unique to each business set-up, its goals, and its products. However, what we have listed above, are a bunch of marketing tactics that can be made part of the overall marketing strategy.
These tactics are sure to enhance your overall marketing strategy and help your Shopify 2.0 website reach the right audience while driving more traffic and generating positive leads for your website1
